Honey Helping Hands came to NNE NEE full of ambition, heart, and purpose, but in need of a visual and digital language expansive enough to hold the vision.

Founded in 2023 by ShaJuan Chance Underwood, a leader with over a decade-long career in federal law enforcement and expertise across hospitality, finance, and education, Honey Helping Hands was built to amplify resources to support the wellness of Black and Brown girls and women across generations. When we began, the challenge was not a lack of clarity, but translation. The organization’s digital presence and visual language missed the mark in reflecting the depth, care, or future she envisioned. What existed needed to be reimagined, expanded, and rooted in the fullness of intention.

Through deep listening, collaborative strategy, and empathic design, NNE NEE helped transform Honey Helping Hands into a breathable form. We centered the organization’s intergenerational approach to wellness, mentorship, and leadership, within an international soccer program (launched in Summer 2025) operating as both a physical practice and a metaphor for communication, conflict resolution, and collective care. Our work moved beyond aesthetics into architecture - mapping expansive networks, storytelling, and toolkits that could grow with Honey Helping Hands.

The relaunch of Honey Helping Hands’ media presence (website, social media stories, brochures, business cards, pull up banner, and visual presentation design) unfolded through an event called 44 Shades of Tan, a ticketed birthday brunch honoring ShaJuan and connecting community cultivators of change. Hosted at the swanky 1942 Lounge in Washington, DC, 44 Shades of Tan brought together 40+ guests in a space layered with warmth, beauty, and intention (and featuring the interior décor of Lesley Chinery of Room 229). Over eight weeks, NNE NEE led a strategic social media and content campaign to drive ticket sales and visibility, culminating in a fully redesigned website debuting alongside the live experience.

• Scope of Work & Deliverables

• Brand identity development and refinement

• Full website redesign and storytelling content build

• Brand, web, and organizational questionnaires

• Focus group facilitation and interview process with transcription

• Event creative direction, Eventbrite setup, ticket tier strategy, and content management

• Eight-week social media campaign (posts, reels, live videos)

• Network-mapping and organizational development tools

• Design of brochure, business cards, pull-up banner, and partnership prospectus

• Photographer and interior artist sourcing and coordination

• Videography and highlight video editing