This project sat at the intersection of research, storytelling, and design.

I was invited by James Warren, Founder of Share More Stories, to shape the content writing and graphic design for a marketing industry trends report focused on multicultural tourism. Working alongside multiple corporate partners, the goal was to translate data into something that could be felt, understood, and acted upon by people shaping the future of travel.

My role was to listen deeply to the stories embedded in the research, quotes, and data and give them form and structure. The report explores how travelers from historically underrepresented communities move through the U.S. — what makes them feel welcomed, what signals safety or exclusion, and how memory, identity, and belonging influence where and how people choose to travel.

Visually, the design needed to hold complexity without overwhelm. I developed graphic design that balanced clarity with magnetism, creating an imaginative, inter-textural narrative flow across data visualizations, editorial content, and strategic summaries. The final report invites industry leaders to slow down, reconsider assumptions, and imagine tourism experiences that are more inclusive, relational, responsive, and just.